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More educated millennials are having babies outside of marriage.Of millennial moms who have babies outside of marriage, 67% have some college education, and 32% have four or more years of higher education.Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
Economist Dan Ariely and other researchers have argued that online dating profiles rest on a fatal flaw: They show “searchable” attributes, like job or religion, while ignoring the key details of a dater’s personality: sense of humor, conversation style, etc. 58% of single moms have attended college or have at least a bachelor’s degree  Of millennial moms who have babies outside of marriage, 67% have some college education, and 32% have four or more years of higher education. There are 1.2 million divorces in the United States each year.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
“The young ‘uns can have it.” The company defended the pricing structure as aimed at accommodating younger “budget-constrained” daters, but analysts have questioned just how many singles will pay up to find an online match.